It is sometimes hard to estimate how a match will go, without knowing the formation and settings of your opponent. And of course, there is always a lot of luck involved as well.
Currently, there is only one way to affect the course of a match after it starts, and that is by playing a half-time direction trading card. Those cards will change your "tactic" in the second half of the match. This can be the perfect way to turn around a losing match.
The following half-time cards are available:
Encourage card (common) increase team effort by 25% (up to max 150%)
Encourage (uncommon) increases team effort by 50% (up to max 150%)
Take it slow (common) reduces energy consumption by 50%.
Full attack (rare) instructs the team to create more chances, but the risk for counter-attacks is greater.
Full defence (uncommon) instructs the team to create a full defensive block, opponent chances go down but yours as well.
Play for free kicks (rare) instructs your team to get more free kicks, risk for yellow cards is higher.
Get penalties (ultra-rare): Your team tries to get a penalty, the yellow cards risk is high.
Half-time directions can be played in any match type. You can save a card at the time you set the formation, or you can place it right into the live ticker up until 50 minutes after kick-off. (And of course, you can change or remove the card added at any time until 50 minutes after kick-off.)
Here is how you can play an action card in the lineup:
Here is how to add an action card in live ticker: